About Us


Etalica is the one-stop solution for vivacious, unique, and trendy wardrobes. It was founded in 2020 by PRACHI GIDWANI and DISHA GIDWANI and parented by Etalica Silk Mills- experts in printed fabrics for the last 25 years. Etalica houses  premium range of women’s ethnic wear that exudes simplicity and class simultaneously. The garments are crafted considering the everyday needs & moods of women. The brand is a beautiful reflection of the love for Indian artistry on fabrics be it in the form of painting or weaving which has held up the legacy of years & pride of India intact. We create & curate a wide range of ensembles from various craftsmen across the nation & bring out the best of women contemporary clothing.

Etalica encourages extremely style senses which are deeply rooted in our rich culture & traditions. With time, the consciousness to encourage Indian artistry has tremendously increased. Along with that, the need for comfortable clothing tailored to suit different occasions and purposes which is why Etalica has given a new dimension to indian ethnic wear by making Kurtis a new cool among young Indian shoppers.

“With the growing economic independence of women, the demand for smart & premium ethnic wear is all-time high. Now, it has turned mainstream and is worn daily.”

Today, Etalica holds a prime position in the women’s ethnic wear category for the kind of vision & values we hold. Owing to that we also have a strong online presence with some of the largest E-commerce platforms in India like, Amazon, Meesho, Flipkart & Ajio.




We at Etalica believe that fashion is for everyone. Hence, we constantly strive to provide the latest trends to Indian women. Be it our timeless classics or our latest trending designs, all our pieces come in the most comfortable fit and fabric. We hope that you welcome our little brand into your wardrobe and enjoying wearing our designs as much as we enjoy curating them for you